Hub, Dev, Buzz, or Learn. The wrong pick wastes a quarter. Here is a short self-diagnostic to route you in under two minutes.
How the test works
Three questions. The verb in your answer tells you the specialist.
The verb test: Hub cites. Dev builds. Buzz says. Learn teaches.
Question 1 - Where do your customers look before they buy?
- They ask ChatGPT, Perplexity, or Google AI Overviews. → You need to be cited. Go to AISO Hub for AI search optimization (what AISO Hub does).
- They use a tool, form, or system inside your business that is slow or broken. → You need something built. Go to AISO Dev for AI systems for SMBs (what AISO Dev does).
- They scroll social. They follow accounts. They want to see your brand. → You need content that says something. Go to AISO Buzz for AI-powered social (what AISO Buzz does).
- Not a customer problem - your own team needs to use AI safely and well. → You need training that teaches. Go to AISO Learn for corporate AI training (what AISO Learn does).
If the first question already sorted you, stop reading. Go to the specialist. You are done.
Question 2 - What breaks first if you do nothing this quarter?
- AI search traffic stalls. Competitors get cited. You do not. → Hub.
- A manual process collapses under growth. The team burns out on copy-paste work. → Dev.
- Your social goes silent. Inbound dies because nobody knows you exist. → Buzz.
- The team uses AI ad-hoc, unsafely, or not at all - and the EU AI Act deadline is looming. → Learn.
Question 3 - Who owns the outcome internally?
- Marketing / SEO / Content lead. → Hub is your partner.
- Operations / Product / Engineering lead. → Dev is your partner.
- Nobody. You need the marketing team. → Buzz is your partner.
- HR / People / Compliance lead. → Learn is your partner.
If the answer is “nobody, and it is not marketing” - for example, nobody is leading operations - we are the wrong call for that problem. Honest answer. Go hire an ops lead first, come back after.
Still torn between two
A few common cross-overs:
- “I need content that is cited by AI and sounds like me.” Buzz writes the post. Hub makes sure AI cites it. They are designed to work together.
- “I need a lead form built and then marketed.” Dev builds the form. Buzz drives traffic to it. Clean handoff.
- “I need AI search work and internal tooling.” Hub first, Dev next quarter. Rarely both at once.
What not to buy
Do not buy a bundle before you have tested one brand. Every client we have served long-term started with one brand. Always.
The group exists to make the next step easy, not to pre-sell it.
When to book a call instead
If after three questions you are still unsure - which happens - book a 20-minute triage with Greg. /contact.
No sales team. No decks. Just routing.